[ZO]How to Choose a Good Booth

Shopkeepers and real estate agents often say one thing: location, location, location. The same thing is true when it comes to booth, since one is essentially a shopkeeper. In this case, location applies to where in the market the booth is located. As one can generally see, booths closer to the main strip (the identifier, spaceship missions, overhaul, etc.) will cost more to rent per hour. However, there are the upsides: more people will come by, which means more potential customers. So, here's the golden rule: when the merchandise sold is worth more than the cost it takes to sell it, it's a profit. What does that mean, besides the fact that everything you sell will make a profit? Well, it means that you have to not be stingy! When you see a good location, grab it! Everything one sells will be worth more than the rent, so there will always be a profit. So then, that leaves one question: what is a good location?

A good location would be one where traffic would be high, so that there would be many players there to possibly look at one's good. However, that doesn't mean that it has to be stationary traffic. Anywhere that has continuous traffic (many players coming in and out) would be considered good traffic. An example of this would be booth 64. Booth 64 is around the corner of the warp gate into Steel Warship. Although it would otherwise look as if it's in the middle of nowhere, Booth 64 is actually near Market Lottery 2, and the entrance/exit to many places (pick your favorite map to warp back from). Since this is a large crossroads for people to run through, Booth 64 generally has a lot of customers, which makes it good location.

So then, if there are good locations, there are supposed to be bad locations, right? Yes and no. Yes, in the sense that they do not have good traffic through them. Booths with little/no traffic are generally marked by lower rent prices, and are generally very far away from NPCs. They can also be right next to good locations, since one booth away can "out of the screen" . However, this does not necessarily mean a bad thing. With proper marketing skills, bad locations can be turned into good locations, as they have the ability to be rented for a long time without charging a high price. However, more on this another time.

-- By Enek --